Stanza Plus
Startup in San Francisco
B2C
Market Opportunity
SaaS Development
Cross-Functional Team
User Research
Audience Growth
2021
As Head of Product Design, I identified the opportunity to create Stanza Plus, a new SaaS product that shifted the company’s direction. By securing investor support, I led a cross-functional team through user research and prototype development, refining both product and marketing. Stanza Plus expanded beyond sports to include TV, live events, and music, broadening the user base and supporting scalable growth during the pandemic.
